When enterprises needed new information systems, they had two options for many years. Either they could purchase an existing system from an outside vendor, or they could create a new…
How Neuromarketing Can Help Create Better Apps?
We, humans, have since forever been intrigued by the inner workings of our brains. Numerous studies and research have gone into determining what makes us choose one thing over another.…
How to Create a Hype for your App Right from the Beginning?
Do you know what’s the key difference between your app and the app that just crossed one million downloads? The way they were created. Some apps get a significant number…
How AI is Changing the Game for App Marketers
Artificial Intelligence (AI) is the hottest topic of this decade. Several blogs have been written on it, several videos have been made, and several experts have published their research papers.…
40+ Important Digital Marketing Terms You Must be Aware of
Promoting a product is as important as creating it. All the time you invested in research and the resources you used for development will go fruitless if it doesn’t reach…
How to Ensure that Users Keep Coming Back to Your App?
Bringing users on an app is hard. Although, keeping them hooked and ensuring that they don’t leave is harder. You will be surprised to know that over 90% users abandon…
Word of Mouth: An Underrated Yet Powerful App Marketing Weapon
Do you know! Over 92% people buy products based on recommendations from friends and family members. This means no compelling campaign or foolproof marketing strategy can convince a user to…
How to Use Content to Escalate the Traffic on Your App?
Content is King! When Bill Gates wrote this essay back in 1996, he made a prediction that left everyone surprised: “Content will rule the IT industry in future, offering endless…
Why Bad Reviews are Important for Your Business?
If you’re working in an app industry, you might’ve noticed that app reviews are part and parcel of daily life. Everyday you receive thousands of reviews for your products. Sometimes…
5 Ways Branding can Magically Boost Your App Traffic
We live in an era of high-tech gadgets, high-speed internet, branding, marketing, and social media craziness. This is the time when you’ll be considered an outcast if you’re not active…